Popup Shelf, sleek cardboard shelf by Freefold Furniture. This modern cardboard shelf is designed by Toby Horrocks, a Melbourne-based architect. Some description found on Matilda Design, this cardboard shelf is “Strong, sleek and beautiful cardboard shelf design with a conscious environmental outlook. The design and material choice is spurred by the ‘limited life-span’ of interiors and products; cardboard is a material made from post-consumer waste, and one that is easily recycled.
The shelf can be swapped and changed, and printed with new graphics, without costing the earth. Ideal for events and seasonal retail environments.
Available in white or brown, with other colours available on request.” Below are the pictures of it. Check it out!
Sleek Cardboard Shelf By Freefold Furniture